Le benchmarking
| Auteur | Anne Peeters |
| Pages | 95-100 |
Page 95
Le terme de benchmarking est relativement récent dans le langage gestionnaire français. La pratique l'est moins dans d'autres domaines que celui de la RSE. Il s'agit en l'occurrence d'une identification des pratiques en vigueur dans le secteur et principalement, dans un domaine déterminé, de celles qui sont les plus performantes. Par «performance», il faut entendre toute pratique innovante sur la thématique identifiée, pratique qui en l'occurrence aura eu les meilleures retombées économiques dans l'entreprise. Dans certains secteurs - souvent caractérisés par des entreprises de grande taille - comme le secteur bancaire, des entreprises organisent des échanges où chacun vient présenter ses pratiques. En France, l'antenne de CSR Europe, Observatoire pour la Responsabilité sociétale des Entreprises (ORSE), organise de tels échanges dans le cadre de groupes de travail sur des thématiques particulières. Même si elles ne sont pas intitulées comme tels, ce type de rencontres s'apparente à du benchmark.
Page 96
Chaque entreprise a cependant la possibilité de procéder à son propre benchmarking dans son secteur de référence sur des thématiques spécifiques. La recherche sur Internet, la lecture des documents de communication des entreprises concernés, les échanges avec les fédérations d'entreprise ou encore les entretiens avec les organisations spécialisées qui sont elles-mêmes contactées par les entreprises, sont autant de manières de réaliser un benchmark. A titre illustratif, ce tableau basé sur un cas réel dans le secteur de l'hôtellerie, de la restauration et de la distribution dans le cadre de magasins de proximité, sur le thème de la diversité.
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Page 97
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Pour continuer la lecture
SOLLICITEZ VOTRE ESSAI- Livres et Revues
- Responsabilité Sociale des Enterprises
- Préface
- Introduction
- La responsabilité sociétale des entreprises en Belgique
- La RSE, c'est quoi?
- La RSE: Pour quoi faire?
- Les outils standards et leur utilisation par les PME
- Le rôle des pouvoirs publics et des incitants
- La place des parties prenantes
- RSE: Quels outils et quelles techniques?
- Les outils de communication
- La mise en oeuvre et les indicateurs
- Le benchmarking
- La RSE est-elle une plusvalue pour les PME?
- La rse: Quels moyens?
- Les perspectives
- Glossaire
- Les sources d'information et les ressources
- Bibliographie et nétographie
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